Las redes sociales surgen como uno de los fenómenos de mayor interés en el ámbito del marketing de los últimos años. En concreto, en España desde el año 2004 se ha experimentado un crecimiento exponencial de usuarios en redes sociales hasta alcanzar aproximadamente los 15 millones actuales. Esta cifra coloca al país como uno con […]
Social CRM (Social Customer Relationship Management) se trata de un paso más en la relación con el cliente, incorporando el entorno de las redes sociales, ese nuevo hábitat donde se mueven los compradores actuales. Las grandes empresas siguen sin utilizar las redes sociales en su total potencial. Más de la mitad de las 500 empresas más importantes […]
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